Samsung's social media properties were heavily focused on product features and campaigns. There were also two Facebook pages: Samsung Singapore Brand and Samsung Mobile Singapore. As a result, there was a lack of cohesive voice on social media and fans did not engage with Samsung aside from product and price enquiries.

My creative partner and I developed a framework that included the overall social media voice, the content strategy for both Facebook pages that would excite and be relevant to fans and a series of visual treatments for each content pillars. 

For 2016, the framework is being refined further based on the engagement rates from 2015. 

 

 

2015 Social Media

Master Guideline

 

Social Media Posts - Samsung Singapore Brand

 

Social Media Posts - Samsung Mobile Singapore

 

2015 Team

Creative Group Head/Head of Copy: Christan Sow
Junior Art Director: Kenneth Lim
Junior Copywriting Intern: Zareth Lim
Social Media Account Manager: Elaine Neo
Community Manager: Gabrielana Song

 

2016 Social Media

Master Guideline for Samsung Brand Singapore

 

Master Guideline for Samsung Mobile Singapore

 

2016 Team

Regional Creative Director: Fredrik Englund
Junior Art Director: Kenneth Lim
Junior Copywriter: Zareth Lim
Social Media Account Manager: Que Ramli
Community Manager: Ain Aziz