MY JOURNEY SO FAR
Freelance Copywriter (Mar 2023 - Jul 2023)
Section
Returned to the agency to conceptualise and produce social content for Uniqlo Singapore, LivSpace, and Bandai Namco and other ad-hoc clients.
Copywriter (Jan 2021 - Jan 2023)
Resorts World Sentosa
First in-house role! I am no longer a creative on a pedestal but a creative with purpose (sell, but with panache). Conceptualised and created end-to-end campaigns across a wide variety of media for different business units ranging from attraction parks to food and beverage to hotels.
Freelance Copywriter (Aug 2020 - Dec 2020)
Section
Collaborated with the social and creative teams in conceptualising and producing social content for BreadTalk, Toast Box, Butter Bean, lyf Funan Singapore and Uniqlo Singapore.
Copywriter (March 2018 - July 2020)
eg+ Singapore
Responsible for conceptualising and creating print ad and social media campaigns for a wide range of clients such as Honda, Etihad Airways, Ice Mountain and Red Hat.
Content and Community Manager (April 2016 - January 2018)
Havas Media Singapore - Socialyse
Lead the content and community team in coming up with social media content for various clients such as Standard Chartered Marathon Singapore, Singtel, Canon, and Brand's Singapore.
Freelance Junior Copywriter (May 2015 - February 2016)
Cheil Singapore
Got my first brutal shock as a creative. Learnt to face rejections.
Funemployed (February 2015 - May 2015)
Zareth Lim
This was (and still is) an awesome company. I got to write really crappy short stories and do a bit of travelling. Would definitely recommend.
Project Executive (July 2014 - January 2015)
VML Qais (now VMLY&R)
Managed project pipelines for 3M, GIC and Dell.
Business Executive (February 2014 - July 2014)
VML Qais (now VMLY&R)
Serviced accounts such as Dell, PML and GIC.
Business Management Intern (September 2013 - February 2014)
VML Qais (now VMLY&R)
I made my first step into adland with this digital agency.
Education:
University of Sydney
Bachelor of Arts
Double Majors in English Literature & Government and International Relations
(Yep, I didn't go to ad school. Trial by fire, I guess).
For more detailed descriptions, click here.