HotelsCombined shows you the best hotel deals from all top travel sites in just one search. And in a discount loving country like Singapore, HotelsCombined is the best thing since sliced bread. The only problem? There was little to no awareness of HotelsCombined. It’s time to get its name out there, increase app downloads and drive traffic to the website.
Idea: MAX THE HOTEL HERO.
Finding the best accommodation deals takes up a massive amount of time, especially when we have to go through multiple websites and listings. Through our campaign, we show how a hotel hero can save us the trouble of going through all the effort.
MRT POSTERS
MRT POSTERS IN-SITU
ACTIVATION - HEAT SENSITIVE POSTER
We get the public to search for the discount code hidden within posters coated with a layer of heat sensitive paint. To find the discount code, they have to place their palms on the posters. The heat from their palms will then reveal it.
ACTIVATION - augmented reality POSTER
We make our poster interactive through AR technology. When a mobile phone is aimed at the poster, Max will jump out of the poster and demonstrate his superpowers. After demonstrating, he’ll present a discount code to the user.
ACTIVATION - FACEBOOK LIVE PHOTO
A social media activation to capture attention and drive people to discover more about the brand. We get users to click and hold on the image to reveal the discount code.
Agency: eg+ Singapore
Creative Director: Christan Sow
Copywriter: Zareth Lim
Art Director: Alvin Lee