Samsung launched a tactical campaign on Facebook to get fans to trade in their old IT accessories. Once they've made the swap, they'll get $100 off their purchase of a Galaxy Tab S2. To entice the fans and get them to spread the word about this awesome deal, we created a series of catchy and memorable 'shopper personalities' that they or their friends can relate to.
IDEA: THE GREAT SAMSUNG SWAP
Facebook Posts
Agency: Cheil Singapore
Creative Director: Martin Heng
Senior Copywriter: Kevin Poh
Junior Copywriting Intern: Zareth Lim
Senior Art Director: Benny Khoo
Junior Art Director: Kenneth Lim