Every Mid-Autumn Festival in Singapore heralds unique and well-loved mooncake flavours. In 2021, with Singapore still recovering from COVID-19, Resorts World Sentosa decided to up the notch by bringing the full Mid-Autumn Festival experience to people’s homes. That year saw us collaborating with boutique workshop Asianera, and acclaimed tea house, Tea Chapter, to complement our unique mooncake flavours.
Instead of focusing purely on the mooncake flavours, the idea was to guide our connoisseurs in pairing both teas and mooncakes, letting them Indulge in a Mid-Autumn Medley.
My challenge was to keep the copy simple yet enticing. Simple so that the Chinese copywriter could translate my English copy, and enticing enough that the mooncakes and tea lovers were moved to try a taste.
Company: Resorts World Sentosa
Manager, Marketing Copy: Zareth Lim