RHB Bank came to us with a task: feature their financial products to consumer through pillar wraps. Interestingly enough, these pillars are located right in front of an RHB Bank branch. Coincidence?
Using the the simple element of directional arrows to point customers towards the branch, we communicate that our products will set them on the path to achieve their goals in life. The benefits of banking with RHB Bank is explained clearly – it will lead them to success.
Idea: Your roadmap to success.
Agency: eg+ Singapore
Copywriter: Zareth Lim
Art Director: Alvin Lee
