RHB came to us with a task: feature their financial products to consumer through pillar wraps. Using the the simple element of directional arrows to point customers towards the actual bank branch, we communicate that our products will set them on the path to achieve their goals in life. The benefits of banking with RHB is explained clearly – banking with RHB will lead them to success.
Idea: Your roadmap to success.
Pillar wraps
pillar wraps in-situ
Agency: eg+ Singapore
Creative Director: Christan Sow
Copywriter: Zareth Lim
Art Director: Alvin Lee