A project full of twist and turns. But kind of epic in its way.
We started on this back in Dec 2019. The client wanted something different, code for “not another typical insurance ad”. So my art director and I came up with multiple concepts, and I must’ve wrote multiple headlines and copy, because the client did not want to use cliche words like “passion”. Challenge accepted. By January 2020, the client approved the first two concepts. We staged and shot the agents, did the layouts, and the ads were ready to go.
Then COVID-19 happened. The client put pause to the campaign but in March 2020, they still wanted to push out congratulatory messages to their agents, but with a link to the ongoing circuit breaker.
Well, my art director and I squeezed managed to come up with the last concept that was approved and ran.
Agency: eg+ Singapore
Creative Director: Christan Sow
Copywriter: Zareth Lim
Art Director: Josh Yang