Kah Motors, the exclusive distributor and retailer of Honda in Singapore, runs weekly newspaper print ads. But like many other car ads, they were tactical, focusing purely on discounts and sales. In 2019, we decided to do something different. We celebrated the different journeys each Honda inspires, highlighting a feature model based on its personality. And the result speaks for itself. Honda was the best selling car brand in Singapore in 2019.
Agency: eg+ Singapore
Copywriter: Zareth Lim
Art Director: Alvin Lee
